The emerging of technology in communication has caused many issues in the media ecosystem. According to Parr (2009), journalism has undergoing a massive change, which is moving from newspaper towards the webs. Nowdays, Facebook, Youtube, and Twitter are examples of three very popular sites visited by millions each day. Facebook and Youtube is the second and third most popular site listed on Alexa.com. According to Zuckerberg (2009), facebook now serves 300 million people across the world. Usually facebook is used for socialization, finding friends, sharing photos, and others. But now, more sophisticated uses are common, such as the use of facebook for social cause campaigning.
Take for example: Earth Hour facebook. The use of this new form of media is beneficial as obviously millions of internet users would become aware of the arranged date from their daily exposure to facebook, without saying this is a very effective tool for publication, there are not many other sites they can publicize the event on besides Facebook, certainly not as popular.
Naughton (2006) stated an old media will have to accommodate themselves or even creating a beneficial relationships to newcomer media that has arrived in our media ecosystem. So this new publishing media such as Youtube, Facebook, and Twitter can attract more reader to aware about earth hour.
Reference List
Zuckerberg, M 2009, 'The Facebook Blog' Online, viewed 16 April 2010, http://blog.facebook.com/blog.php?post=136782277130.
Parr, B 2009, 'Facebook and Journalism: What You Should Know [Audio]', Online, viewed 16 April 2010, http://mashable.com/2009/09/18/facebook-journalism-columbia/
Naughton, J. 2006, Blogging and the Emerging Media Ecosystem,Blogging and the Media Ecosystem, pp. 1-10.
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