Will newspaper industry sink without trace?

The emerge of bloggers can be interpreted as a threat or opportunity for printing media industries as information flows immensely , people will understand the content easily; looking at the fact that languages nowadays are much more ‘edible’ as people are getting more and more educated. But as we look through the public perspective we are often presume that this newspaper is under threat and believed that it will face their extinction, would all the giants in this industry let it happen? The answers will be “NO”, for this printing media industry this emerging bloggers in their market will not worry them too much, based on personal experience of reading the information from newspaper compare with post from the blogger internet, newspaper and magazine are highly favourable and preferable comparing it with blogs. There are some reasons which I can explain why to any readers of my blog.

Source: Artsjournal

First reason is the validity of the sources. When we read a blog the post immediately posted after the events have occurred and inevitably we will only received rough information coming from a single perspectives. We will not aware nor know what exactly is happening, the reasons behind it and etc. What we know is only the information from the bloggers point of view. The reasons is because there is no such rules in blogging that can control the fake information, you can post anything that you feel comfortable and sometimes biased.

Last reason, is the language that their used. Is if often bloggers are using informal language or even inappropriate languages in some cases. Due to the tight competition between bloggers to post a new post faster than any other, they will write in a short form and include some slang where some people will not understand the meaning of it exactly.

Back to the printing media industries, they saw that opportunities to bring this bloggers from amateur to the professional journalists. For example, the NY Times hired Brian Stelter, a young blogger on TVNewser.com the moment he graduated from college. (Glaser, 2008). So now on, since this emerge of blogging is booming, that means printing media industries need to seek an opportunity to target the internet readers, so the ship of these industries will not sink. Even though one of the company is a leader in market it hard to change the culture. The daily work flow of most newspaper employees is organized around the central event of the daily press deadline (Josefowicz, 2009). It will take times for them to invent the best way of productive efficiency in this opportunity.

However, bloggers also realize these strategies of company that offer them to join this opportunity, some of bloggers that have academy skills in journalist and eager to stay independent. They now try to do editing of their post so they can reach the same level of journalistic standard and they can continue battle with printing media information. For example, GigaOm, a blog based in Silicon Valley now edits 80% of its reports before being publishing them in order to obtain a higher level of accuracy and credibility than a usual blog (Glaser, 2008).

Reference:

Glaser, M 2008, ‘Distinction Between Bloggers, Journalists Blurring More Than Ever,’ viewed online on 12 June 2010,

http://www.pbs.org/mediashift/2008/02/distinction-between-bloggers-journalists-blurring-more-than-ever059.html

Josefowicz, M 2009, The Fallacy of the ‘Print Is Dead’ Meme, Mediashift, viewed online on 12 June 2010,

http://www.pbs.org/mediashift/2009/04/the-fallacy-of-the-print-is-dead-meme117.html