My Reflection

Finally i finish my blog assignment. This is my first blog. After i finish this assignment, i feel i get a lot of benefit of blogging. This assignment open my eyes about the power of new media. I have learned a lot of this of this assignment for example, now i know the basic key elements of salience, framing, and informational value (Kress & van Leeuwen, 2006). I also learn about how we need to know about people with different background and ethics who read my blogging, so i need to know the element of ethical blogging (BookRags, 2005).

My blog combine image and text together, so it easier to help audience know about what we want to tell the audience (Schriver, 1997). Text and image have a strong relationship between each other. For all people who read my blog, feel free to comment because your comment can help me to improve my skill on blogging.

Thank you to Miss. Jenny who teach me to do blogging. ^^

Reference:

Schriver,KA 1997,' Dynamics in Document Design: creating Text fro readers', Wiley Computer Publisher , New York.

BookRags 2005, Multi-racial Society, viewed online on 12 June 2010, http://www.bookrags.com/essay-2005/2/26/6366/41166

Kress, G & van Leeuwen, T 2006, "Reading Images: Grammar of Visual Design," Routledge, London

Suharto and the Last Supper Controversies

As it is displayed as the ‘Tempo’ magazine cover of a picture resembling da Vinci’s Last Supper illustrating Suharto (Indonesia’s second president) as ‘Jesus’ in the middle. This act has force the MBM Tempo Chief Editor Toriq Hadad to apologize to all the Christian community in respond of their protest to clarify that they did not have any intention to insult Christian community and promise that in the future they will be much more careful; as a further act, they have withdrawn all of the magazine issues for that period. As it is proven, religion has been a very sensitive issue no matter neither parts of them are being discussed or being displayed. It influences what people see, their characteristic, their culture, and many other things (Colzato, 2008).

Reflecting the sensitivity of people and what Tempo did, it is not very wise of them displaying such religious object upon a renowned magazine in Indonesia. Even though they didn’t mean to insult the community, some people might translate their intention differently as Jesus is being compared with Suharto (with a history of corruption who has not been completely solve until today and used to be the dictator leader for 32 years). This case makes many Indonesians angry toward Tempo and expresses their feeling through the Internet (Arief, 2008). These issues are often occurred in the field of media broadcasting; which, the media firm must be able to follow the existing regulations and rules before they publish something. The world is 99 percent populated by multi-racial countries, where people will brawl and mixed together regardless which ethnics they are in (BookRags, 2005) thus, it is very important to consider other people feeling, taught, culture, and believes before we did something that will cross the border. Framing also played an interesting role into the illustration. Framing connects or disconnects certain composites in a document. Framing an element will make readers pay more attention to that element. (Kress & van Leeuwen, 2006) Suharto is framed around by his family members who are all looking at him with ‘awe’ on their faces. This draws attention to Suharto making him appear important.

Importance element on a document is based on where the element is placed in the document.(Kress & van Leeuwen, 2006) Suharto placed in the middle of the cover, it make Suharto is the most important object on the cover, same with Jesus Christ on the original picture.

Reference:

ABC News 2008, Indonesian weekly apologises over Last Supper Suharto cover, viewed online on 12 June 2010, http://www.abc.net.au/news/stories/2008/02/06/2156269.htm

Arief 2008, Majalah Tempo Diminta Copot Cover Edisi Khusus Soeharto, viewed online on 12 June 2010, http://www.kompas-tv.com/content/view/465/2/

BookRags 2005, Multi-racial Society, viewed online on 12 June 2010, http://www.bookrags.com/essay-2005/2/26/6366/41166

Colzato, L 2008, ‘Religion influences what people see’, in Universiteit Leiden, viewed online on 12 June 2010, http://www.news.leiden.edu/news/religion-influences-what-people-see.html

Kress, G. & van Leeuwen, T. 1998. “Front pages: The critical analysis of newspaper layout”, in COMM 1033. (UNISA electronic library)

What is eBook?

Media of communication and information providing has evolved following the trail of modern are, Internet. It simply made our life easier, on business competition for example; it is necessary for the industry to utilize internet to promote their product. For example, Music industries who sell music tracks online (iTunes) and also book industries (eBook)

Source: Orionwell

What is eBook? “E” stand for Electronic so this mean eBook is an electronic version of a traditional print book that can be read by using a computer or by using an eBook reader. Electronic books can downloaded freely or most commonly at a low costs, but for the most bestseller book, eBooks have a same price with the original hardcopy print books. Commonly electronic book saved as a PDF file so it make easier people to download and PDF is compatible with most of operating system

EBook is easily be used from varieties age types from kids, teenagers, and adults. Usually EBook good for people with busy life style because with eBook, we are able to find information more specific and instantly. Example for eBook readers is iPad, with iPad we can search book that we want to read, which we can download it and save it into iPad eBook application, so we can read that book with iPad every time and everywhere. In eBook reader, we not only can save 1 book but we can save hundreds to thousands of book, depending on how big our space for the eBook readers.

Another type for eBook is Online Libraries. An online library provides an internet access for soft copies of publishing for everyone that interested to subscribe. The system would work by letting you open any file inside when you subscribe for the membership; unlike buying books physically. They also provide cataloguing support to make search easier, such it is useful for students and lecturers alike (Bruno, 2010).

EBook vs. Hardcopy print book

• eBook able to store thousands of books inside.
• eBook easy to carry.
• Hardcopy printed book need more space compared to eBook readers.
• Using eBook is cheaper cost-wise since downloading is cheaper than purchasing books physically.
• Not all books are available to download.
• Hardcopy printed book are fragile compared to eBook.

Reference:

Bruno, G n.d., The Definition of an Integrated Online Library System, EHow, viewed online on 12 June 2010,

http://www.ehow.com/facts_5833408_definition-integrated-online-library-system.html.

Ebook Template Source 2009, What is an Ebook, viewed online on 12 June 2010,

http://www.ebooktemplatesource.com/what-is-an-ebook.html

Search Mobile Computing 2000, eBook, viewed online on 12 June 2010, http://searchmobilecomputing.techtarget.com/definition/eBook.

Will newspaper industry sink without trace?

The emerge of bloggers can be interpreted as a threat or opportunity for printing media industries as information flows immensely , people will understand the content easily; looking at the fact that languages nowadays are much more ‘edible’ as people are getting more and more educated. But as we look through the public perspective we are often presume that this newspaper is under threat and believed that it will face their extinction, would all the giants in this industry let it happen? The answers will be “NO”, for this printing media industry this emerging bloggers in their market will not worry them too much, based on personal experience of reading the information from newspaper compare with post from the blogger internet, newspaper and magazine are highly favourable and preferable comparing it with blogs. There are some reasons which I can explain why to any readers of my blog.

Source: Artsjournal

First reason is the validity of the sources. When we read a blog the post immediately posted after the events have occurred and inevitably we will only received rough information coming from a single perspectives. We will not aware nor know what exactly is happening, the reasons behind it and etc. What we know is only the information from the bloggers point of view. The reasons is because there is no such rules in blogging that can control the fake information, you can post anything that you feel comfortable and sometimes biased.

Last reason, is the language that their used. Is if often bloggers are using informal language or even inappropriate languages in some cases. Due to the tight competition between bloggers to post a new post faster than any other, they will write in a short form and include some slang where some people will not understand the meaning of it exactly.

Back to the printing media industries, they saw that opportunities to bring this bloggers from amateur to the professional journalists. For example, the NY Times hired Brian Stelter, a young blogger on TVNewser.com the moment he graduated from college. (Glaser, 2008). So now on, since this emerge of blogging is booming, that means printing media industries need to seek an opportunity to target the internet readers, so the ship of these industries will not sink. Even though one of the company is a leader in market it hard to change the culture. The daily work flow of most newspaper employees is organized around the central event of the daily press deadline (Josefowicz, 2009). It will take times for them to invent the best way of productive efficiency in this opportunity.

However, bloggers also realize these strategies of company that offer them to join this opportunity, some of bloggers that have academy skills in journalist and eager to stay independent. They now try to do editing of their post so they can reach the same level of journalistic standard and they can continue battle with printing media information. For example, GigaOm, a blog based in Silicon Valley now edits 80% of its reports before being publishing them in order to obtain a higher level of accuracy and credibility than a usual blog (Glaser, 2008).

Reference:

Glaser, M 2008, ‘Distinction Between Bloggers, Journalists Blurring More Than Ever,’ viewed online on 12 June 2010,

http://www.pbs.org/mediashift/2008/02/distinction-between-bloggers-journalists-blurring-more-than-ever059.html

Josefowicz, M 2009, The Fallacy of the ‘Print Is Dead’ Meme, Mediashift, viewed online on 12 June 2010,

http://www.pbs.org/mediashift/2009/04/the-fallacy-of-the-print-is-dead-meme117.html

iPad: Revolutionary Gadget

Source: Apple.com

iPad is one of the most greatest technology that has been developed nowadays. It is a new innovative tablet computer launched by Apple. Since its release on April 2010, Apple has managed to sell around 2 million of iPads. iPad according to Steve Jobs, the founder of Apple, is a fractious between smart phones and computer. iPad runs an upgraded version of iOs and controlled by a multi-touch fingertips. In a connectivity purpose, iPad use Wifi network in a combination with 3G data services. iPad does able to connect via dock connector while they do have neither Ethernet networking nor USB ports.

Source: Apple.com

The ability of iPad to combine most of the digital entertainment nowadays has enable them to claimed themselves as one of the most revolutionary tablet computer. As previous products from Apple like iTouch and iPhone, iPad allows us to play music, photos access and connectivity through social networks, ebook, Google maps and million other applications. As one of the main objectives of iPad is to create your life much easier, you can keep online just in your hand. iPad claimed to be a revolutionary tablet computer with fast processor, perfect dimensions, stellar video playback, web surfing and email functionality well exceeds the previous iPhone. According to Walsh 2006, iPad is a form of multimodality with more than one mode. iPad using the combination between images, sound and text, but some analyst argue that iPad has far away from perfect as they are lack of flash support, multitasking, camera for video chat and the virtual keyboard doesn’t have layout options.

For those who consider buying the new revolutionary iPad, it will cost you around $499 for 16 GB, $599 for 32 GB and $699 for 64 GB. Most people believe that the capacity of the iPad is another issue whereby it’s not enough for keeping songs, videos or any other applications on their hand. iPad uses like 2GB for their operation system and 10 GB for other necessary software. Another fact that iPad don’t have external memory slot which making the buyer to think twice before buying this product.

References:

Arisel, 2010, 'Apple iPad: Advantages and Disadvantages’, HubPages, viewed 11 June 2010.

http://hubpages.com/hub/Apple-iPad-Advantages-and-disadvantages

Walsh, M 2006, ‘Textual Shift: Examining the Reading Process with Print, Visual and Multimodal

Texts’, Australian Journal of Language and Literacy, vol. 29, no.1, p.24-37.

Grabham, D & Rivington, J 2010, Apple iPad 3G review, Techradar, viewed online on 11 June 2010

http://www.techradar.com/reviews/pc-mac/laptops-portable-pcs/laptops-and-netbooks/apple-ipad-3g-692465/review

Document Design: Salience

Lets start with the simple definition of document design, According to Bastoky, on its quotes from Shriver's book Dynamics in Document Design, document design is a field that contains integration between images and words that help the audiences to use it principles correctly. each and every document designer will try top create nor designing their document in such manner so that it will attract readers attention. However, Theory is not the same as practices; even though it would seem easy to design a document, many matters and things have to be taken as consideration to produce an interesting and appropriate document that will attract readers. Putting plenty of pictures and minimize the amount of words for example; by doing this it will prevent the unnecessary distraction from the readers; as quoted from Nielsen (1997) who states that people usually will only scan a page of text without read the entire sentence inside. Another factors that needs to taken as a consideration would be the background colors and the font; as a contrast background color and font color will help the reader to read the content thoroughly and a clear-cut heading will help the reader to distinguish which topic are they in. According to Krees and van Leeuwen (1998), the readers can 'weight' their assesment in a variety of elements of the layout, such as foreground or background, relative size, contrasts in tonal value or color, differences in sharpness.

Example for document design

Few examples on my slides:

(Slide 1)

(Slide 2)

(Slide 3)

As you can see I applied the principles of Nielsen of "Credibility is an Important Issue".

I believe I put all the proper references (through oxford referencing) and provided link for the picture on the third slide.

On the application of Salience take for example the third slide,

I purposely took the picture on the centre of the slide, contrasted, and enlarged, proportionately to highlight that part of the slight. So that it becomes the centre of the idea for my audience as I presentate.

Reference List

Bastoky n.d., Fundamentals of Document Design, Online, viewed 17 April 2010, http://www.bastoky.com/DocDesignDef.htm

Kress, G & Leeuwen, T 2009, Reading Images, 2nd edn, Roudledge, New York.

Nielsen, J 1997, How Users Read on the Web, Online, viewed 17 April 2010, http://www.useit.com/alertbox/9710a.html

Kress, G. & van Leeuwen, T. 1998. “Front pages: The critical analysis of newspaper layout”, in COMM 1033. (UNISA electronic library)

Nielsen, J 1997, Writing for the Web, Online, viewed on 17 April 2010, http://www.useit.com/alertbox/9703b.html

New form of media publising

The emerging of technology in communication has caused many issues in the media ecosystem. According to Parr (2009), journalism has undergoing a massive change, which is moving from newspaper towards the webs. Nowdays, Facebook, Youtube, and Twitter are examples of three very popular sites visited by millions each day. Facebook and Youtube is the second and third most popular site listed on Alexa.com. According to Zuckerberg (2009), facebook now serves 300 million people across the world. Usually facebook is used for socialization, finding friends, sharing photos, and others. But now, more sophisticated uses are common, such as the use of facebook for social cause campaigning.

Take for example: Earth Hour facebook. The use of this new form of media is beneficial as obviously millions of internet users would become aware of the arranged date from their daily exposure to facebook, without saying this is a very effective tool for publication, there are not many other sites they can publicize the event on besides Facebook, certainly not as popular.

(Facebook Earth Hour)

(Twitter Earth Hour)

(Youtube Earth Hour)

Naughton (2006) stated an old media will have to accommodate themselves or even creating a beneficial relationships to newcomer media that has arrived in our media ecosystem. So this new publishing media such as Youtube, Facebook, and Twitter can attract more reader to aware about earth hour.

Reference List

Zuckerberg, M 2009, 'The Facebook Blog' Online, viewed 16 April 2010, http://blog.facebook.com/blog.php?post=136782277130.

Parr, B 2009, 'Facebook and Journalism: What You Should Know [Audio]', Online, viewed 16 April 2010, http://mashable.com/2009/09/18/facebook-journalism-columbia/

Naughton, J. 2006, Blogging and the Emerging Media Ecosystem,Blogging and the Media Ecosystem, pp. 1-10.

Blogs Communities and Methods

The era of an online communities have begun all over the world and social networking site have sprouted all over the place like Facebook, Myspace, Twitter and etc. If we go through the meaning of 'online communities' the definition would be as what White (2006) states, an online community is a place for those who interacted online within some technologies boundaries he also characterized the blogging communities into three major parts:

• Single blogger centric communities: this is a community that established for those primary blogger. It is a community which develops around single blogger.
• Topic centric communities: community that arises between blogs linked by a common passion or topic.
• Boundaried communities: collection of blogs and blog readers hosted on a single site or platform.

Networking site maybe one of the example of the online communities in this world but blog is on the rise to be one of the site where the users are able to do more than sharing ideas, interest, hobby and idea's sharing but also blog is a place where the single users blog are able to introduce their companies for business purposes and relate their blog with another to create a wide network of society which called as a 'topic centric community'. This so called 'Topic Centric Community' enables the user to create other people's blog links or tag a link into their weblog to form a group, and enables the group to comment, chat, interact, photo tagging, links posting and video sharing to form a wide 'idea-exchanging' communities where everyone can benefits from.

(Blog centric community)

(Topic centric community)

(Boundaried community)

According to Rowse (2009), there are 8 tips to build blogging community:

1. Start with comments
2. Reader centered posts
3. Interactive tools and projects
4. Invite reader generated content
5. Become a cheer leader
6. Give readers jobs
7. Set reader homework
8. Give multiple avenues to join or be a member

Reference List:

White, N (2006), ‘Blogs and community-launching a new paradigm for online community?’, Australian Flexible learning framework, viewed 15 April 2010, http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community

Rowse, D (2009) , '8 Tips for Building Your Community on Your Blog', viewed 15 April 2010, http://www.problogger.net/archives/2009/02/28/8-tips-for-building-community-on-your-blog/

Blog Classifications

Classifies a blog is getting more and more complex nowadays from food, travel, etc; but to make an easy blog classification will require more than a type-classification, but to differentiate on the appropriate category a blog type falls in:

By Genre:

- Travel Blogs

- Education Blogs

- Political Blogs

- Project Blogs

By Media Type:

- Vlog (Video Log) - blog with a collection of video.

- Linklog (Link Blog) - blog with a consist of link.

- Sketchblog - blog with contains sketch inside.

- Tumbleblog - blog with many media types.

- Photoblog - blog with a collection of photo.

By Device:

- Moblog (Mobile Phone Blog)

By Status of Publisher:

- Personal Blog - blog with use for ongoing diary, share experience. most common blog.

- Corporate Blog - blog with use for private and business purpose.

(Vlogblog)

(Linkblog)

(Sketchblog)

(Tumbleblog)

(Photoblog)

(Moblog)

(Corporateblog)

However, Simons (2008), an author and media analyst from Australia classifies the blog differently by dividing down into 9 different categories:

1. Pamphleteering blog
2. Advocacy blog
3. Popular mechanics blog
4. Digest blog
5. Exhibition blog
6. Diary blog
7. Advertisement blog
8. Gatewater blog
9. News blog

It's hard to difine the classifications of blog, because it depends on what the blogger want to write and what the people need. The writer must know how to classify their blog, so it can help readers to find what they want easily.

Reference List

Simons, M 2008, A Taxonomy of Blogs, Online, viewed 15 April 2010, http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript